AGES has made a significant step forward with the development of its new brand identity, vision, and mission. A team composed of Amy Casterton (ES Global), Tim de Jonge (Blackbone), and Stacey Knight (Wasserman) worked alongside a consultant from BrandJuice Consulting, engaging in 10 detailed sessions to refine the association’s direction and identity.

At the core of AGES’ brand DNA is its commitment to being a catalyst and network for excellence, an expertise exchange hub, and an exciting place to be in the event infrastructure sector. The association remains forward-thinking, approachable, energetic, and trustworthy—values that guide its mission to foster connections, drive innovation, and uphold industry standards.

Our Vision:

To be the epicentre for event infrastructure expertise, uniting leading suppliers and talents in a vibrant, sustainable community that shapes the future of events.

Our Mission:

Foster an inspiring and supportive environment where passionate professionals can connect, learn, and innovate.

In October 2024, a design brief was sent to creative agencies to reflect AGES’ refreshed identity in the brand’s visual identity. The new logo was completed by the end of 2024 and is now ready to be introduced to all members.

This updated identity reflects AGES’ commitment to evolving and adapting to the needs of the industry.