The 2025 AGES Annual Event took place in Milwaukee, Wisconsin, from 23 to 25 March 2025, bringing together leaders from across the global event suppliers ecosystem for three days of collaboration, insight and strategic dialogue.
This year’s gathering marked a defining moment in the evolution of AGES. During the event, the association officially presented its new identity to Partner, Members and Associate Members, outlining a renewed vision and a strengthened positioning within the international event ecosystem.
Hosted by Arena Americas, the event reinforced AGES’ mission to connect and represent global event suppliers at the highest level. The presentation of the new identity signalled a clear commitment to clarity, structure and long-term strategic development.
From the outset, the atmosphere in Milwaukee reflected purpose and momentum. Delegates engaged in sessions exploring industry trends, innovation in event delivery, sustainability practices and the evolving role of global event suppliers in shaping future experiences. The programme combined keynote presentations, roundtable discussions and peer exchange, ensuring both strategic perspective and practical relevance.
Across the three days, participants expanded their professional networks and deepened collaboration across regions and disciplines. Discussions focused on sustainable solutions, innovation in temporary infrastructure, operational excellence and long-term resilience, closely aligned with AGES’ pillars of Connection, Innovation, Sustainability and Education.
Beyond the formal programme, the event created valuable space for dialogue and relationship building. Shared moments in Milwaukee strengthened the sense of community and reinforced the unique positioning of AGES within the global event suppliers ecosystem.
The 2025 Annual Event will be remembered not only for its content and engagement, but as the moment where AGES formally introduced its new identity and strategic direction. The conversations initiated in Milwaukee continue to shape the association’s initiatives and priorities as it moves forward.
